About Us

Since its creation in 2008, Project Rock (PR) has served as a National Urban League resource, allowing Affiliates to evaluate, expand, and enhance fundraising processes and capabilities. We began with a small pilot group of Affiliates that were able to partner in designing and implementing the early iterations of Project Rock. Since then, the scope of Project Rock has widened to provide opportunities to build fund capacity, diversify funding streams, and increase knowledge of fundraising best practices.

About Us

Since its creation in 2008, Project Rock (PR) has served as a National Urban League resource, allowing Affiliates to evaluate, expand, and enhance fundraising processes and capabilities. We began with a small pilot group of Affiliates that were able to partner in designing and implementing the early iterations of Project Rock. Since then, the scope of Project Rock has widened to provide opportunities to build fund capacity, diversify funding streams, and increase knowledge of fundraising best practices.

Today, Project Rock will serve as a resource center for all NUL Affiliates offering:

Direct access to NUL development staff for assistance

Customizable strategic plans

A curriculum of on-demand fundraising modules for leadership and development staff

Live and recorded training webinars

Editable fundraising templates

Real-world, best-in-class Affiliate sample materials

Quarterly newsletters focused on affiliate fundraising successes

Register for Affiliate Access

Unlock the full potential of the Project Rock website by registering now!

You will gain access to:
  • A comprehensive resource library, featuring fundraising examples, customizable templates, and proven best practices to elevate your Affiliate’s fundraising efforts.
  • In-depth guides, downloadable tools, and industry articles allowing you to stay up to date on the latest trends and strategies in fundraising both within the movement and industrywide.
  • A community of like-minded Affiliate leaders and development staff sharing ideas and experiences.
Register now with your Affiliate email and discover the wealth of information and insights waiting for you. Simply click the ‘Register Here’ button to get started and take the first step towards amplifying your Affiliate’s fundraising success!”